When a potential client contacts you to photograph their product, which happens to be the market leader in their category, it's a big responsiblity. Not only are you given the task of bringing out the beauty and craftsmanship that goes into each handmade floral, you must also find a location that compliments the uniqueness of the individual arrangement.
Unlike alot of the catalog work we have had the opportunity to produce over the years, Tim Hennessy of Silkflowers.com chose to find a photography studio he could partner with. By developing this working relationship between the Arrasmith & Associates and Silkflowers.com, Tim took the time to educate us on the art of photographing high end artifical florals and how we could best address his clients needs and expectations.
Tim pointed out early on during one of our seasonal projects that a key element in capturing any arrangement was understanding the arrangement and its relationship to the setting we chose. The potential buyer needs to be able to visualize this arrangement in their home or office. This philosophy has been our guide throughout the years of capturing these colorful dynamic product shots.
Finding beautifully designed and stylized locations to photograph in continues to be a major part of the planning. Each catalog shoot begins by calling out the season we are photographing for, then scouting the location or locations to feature them in. The responsibility then falls on us to light each arrangement, bringing out every detail, while still making it work with the natural lighting of the location, no easy task. We have found over the years that minimal depth of field helps separate the floral from the background setting and promote the strikingly realistic colors of the Silkflowers.com selections.
To view all of the products Tim offers visit: silkflowers.com or officescapesdirect.com. You will be amazed by the quality and craftmanship that go into each handmade arrangement. Don't forget to sign up for the free catalog, plus the photography is awesome.
Tech Notes, Camera-Nikon D800, Lens-Nikon 85mm, Lighting-Profoto